Practical system example
24H Nürburgring: cars, logos and broadcast overlays.
A race car, a trackside logo and a TV overlay are different types of exposure. These Nürburgring screenshots show how Panaccess identifies them separately and keeps each detection connected to the source footage.
What exactly appeared on screen?
For a sponsorship review, the first question is what should be measured: a particular vehicle, an individual logo or a sponsor overlay added to the broadcast. The examples below distinguish these targets. A whole-car detection does not mean that every logo on the car has also been detected individually.
From race footage to a sponsorship report
Define the coverage
Set the competitions, territories, sources and reporting period. Specify the vehicles, brands and placement types to be analysed.
Detect distinct targets
Identify configured vehicles, logos and broadcast overlays. Keep those target types separate when reviewing exposure.
Review the evidence
Use source frames and timestamps to check where a target appears. Additional validation and context follow the project’s service level.
Report the exposure
Review appearances and on-screen time, with event, placement or platform breakdowns where included in the project.
Different targets within the same broadcast
These examples cover a car on track, several vehicles in one shot, trackside signage and an overlay in the TV picture. They illustrate the detection categories; they are not a ranking of sponsorship performance.
Keep detection evidence and valuation distinct
The reporting view brings together on-screen time and exposure breakdowns. Audience figures and monetary valuation require the relevant data and methodology to be included in the project. Media Value covers the broader media exposure; Ad Value is its advertising-related component, weighted by visibility quality and duration.
These are practical examples from the Panaccess analytics system. The organisations and brands shown are not presented as customers or as endorsing Panaccess.
Plan your sponsorship analysis
Start with the events, media sources and targets you need to review. We can then define the coverage, validation and reporting required for your project.