Panaccess × Munich Media: long-term cooperation on audience data and viewership figures.
Munich Media and Panaccess have signed a long-term cooperation agreement covering audience data and viewership figures. The partnership brings media research and media analytics expertise together to give customers a clearer understanding of the audiences behind their media exposure.
Connecting exposure with audience insight
Brand visibility analysis shows where and how a brand appears. Relevant viewing figures add audience context to that exposure. Together, they provide a clearer basis for sponsorship reviews, campaign evaluation and media planning.
Munich Media contributes expertise in media research, audience analysis and data management across the sports and media industry. Panaccess contributes its capabilities in brand and product detection, sponsorship measurement and advertising monitoring across TV, streaming and video content.
More context for media decisions
The long-term agreement provides a foundation for sustained collaboration around audience information and its interpretation. For customers, the aim is to connect evidence of media exposure with relevant viewership figures in clear, useful reporting. Applications include contextualising sponsorship visibility, reviewing advertising placements and comparing media activity using consistent definitions.
The sources, coverage and measurement definitions are agreed for each project, so that reported figures can be understood and compared on a clear basis.
To explore how audience data and viewership figures could support your media analysis, get in touch with Panaccess to discuss your content, questions and reporting requirements.
