Panaccess × Rialytiq: bringing the Panaccess Analytics Suite to more brands.
Panaccess and Rialytiq have signed a multiyear agreement under which Rialytiq will bring the Panaccess Analytics Suite to market. Originally developed on behalf of a leading energy drink company, the system is now available through Rialytiq to other brands.
Bringing technical expertise and market knowledge together
Panaccess brings its technical expertise to the collaboration, while Rialytiq contributes its focus on sales and marketing for media analytics. The agreement brings those complementary strengths together around the Analytics Suite, connecting the technology with brands interested in understanding more about their media presence.
Available to other brands through Rialytiq
Making the system available beyond the original commissioning company gives the suite a broader commercial role. Brands can now approach Rialytiq to explore the solution, discuss relevant business questions and consider how media analytics could support their work.
For a brand, those questions might concern visibility in media, the context of sponsorship exposure or the information needed for a campaign review. Starting with the intended decision helps clarify which content matters, what should be examined and how findings could be used by the team.
The multiyear agreement provides a basis for sustained cooperation between Panaccess and Rialytiq as the suite is brought to a wider market. It combines a system developed for a brand with a route for other brands to assess its relevance to their own needs.
To learn more about the Panaccess Analytics Suite and its availability, interested brands can contact Rialytiq.
