Panaccess Analytics

Advertising monitoring

Know where your advertising appears. Follow selected TV and streaming commercials from airing to review. See when and where each spot appears, compare delivery across your chosen channels and use the evidence to inform your next media plan.

Red Bull advertisement beside a hockey broadcast with can detection annotations

Clear evidence
of campaign delivery.

Custom spot detection

Connect your selected advertising creative with its detected airings in the agreed TV and streaming sources.

Airtime & delivery

Review the channel, timing and surrounding content for each detected airing, with evidence linked to the monitored video.

Campaign reporting

Compare delivery across channels and periods, with audience analysis where suitable data is available.

Bring custom spots into your monitoring scope and follow their appearances across selected channels and platforms. Use consistent delivery evidence to support campaign reviews and future media planning.

Know what happened.
Decide what comes next.

Start with the decision you need to make. Agree the brands, content sources, markets and reporting period with our team, then use a consistent set of measures to compare exposure and explain the findings.

  • Which selected channels and platforms carried our spots?
  • When did each appearance occur?
  • Which channels and periods contributed most to measured campaign delivery?
  • What audience information is available for the monitored content?
Brand appearance dashboard with on-screen time, audience and Ad Value / Media Value comparisons. Monetary figures blurred.
Panaccess dashboard examples. Monetary figures are blurred.

How it works

1

Collect

Bring together the agreed TV feeds, streams, digital content and uploaded footage.

2

Detect

Identify logos, objects, selected people and relevant brand appearances with AI.

3

Validate

Review detections and enrich them with placement and contextual information.

4

Understand

Explore dashboards, compare performance and share the evidence in reports or exports.

Understand the value behind each appearance. Media Value captures the broader value of your brand's media presence. Advertising value (Ad Value) is one component, calculated from visibility quality and duration: how clearly and prominently your brand appears, and for how long. We agree the measurement scope and valuation basis together.

What would you like to measure?

Tell us about your brand, your content and your goals.