A management-ready overview
Understand the measurement scope, the key findings and the placements contributing to your brand's exposure.
Panaccess Analytics
From media exposure
to clear decisions.
Know where your brand appears. Understand the context. Turn selected TV, streaming and video content into evidence for sponsorship, campaign and media decisions.
Brand visibility • Sponsorship measurement • Advertising monitoring
DetectBrands & placementsCompareWithin an agreed scopeVerifyFrames & timestamps
Clear results. Verifiable evidence.
From footage to a report you can use.
Bring the headline findings and the supporting evidence into one conversation. Agree the deliverables at the start, then review results in the format your team needs.
Panaccess Analytics
Measure brand visibility, compare competing brands and review sponsorship and advertising exposure. Turn selected TV, streaming and digital content into evidence for media planning and partner conversations.
System screenshots from Panaccess analytics. Monetary figures in value dashboards are blurred.
Meaningful comparisons
Compare selected brands, sources, events and time periods using a consistent set of measurement rules.
Evidence behind the numbers
Review source frames, timestamps and placement details to understand what each finding represents.
What could your report contain?Explore an example report structure
- Scope & methodologySources, territories, dates, targets, exclusions and counting rules.
- Executive summaryThe main findings and questions for the next campaign or partner review.
- Exposure & comparisonAppearances, visible duration, placements and agreed benchmarks.
- Evidence & data handoverSelected frames, timestamps, review notes and the agreed export.
This is a reporting outline, not a customer case study. The report format, fields and service level are confirmed for your project.
Start with your business question
The right insight for the decision ahead.
One measurement workflow. Different questions for the teams investing in, delivering and reporting media exposure.
Brands & sponsors
Which placements contribute to our visibility?
Compare brand exposure across selected events, programmes and placements. See where products are shown, how they are used and how your presence compares.
For your next decisionCampaign planning, activation reviews and sponsorship discussions.
Sports & sponsorshipClubs & rights holders
How do we demonstrate what our assets delivered?
Connect jerseys, LED boards, court branding and interview walls with measured appearances. Build sponsor conversations around the evidence from agreed coverage.
For your next decisionPartner reporting, asset reviews and renewal conversations.
Explore sponsor measurementAgencies & advisers
How can we make comparisons meaningful?
Use the same sources, dates and definitions to compare selected brands and campaigns. Combine a clear summary with evidence your clients can review.
For your next decisionClient reviews, competitor comparisons and campaign recommendations.
Brand & product placementBroadcasters & media owners
Where did the selected advertising appear?
Review selected advertising spots and branded content across agreed channels. Connect timing, source information and visual evidence for delivery reviews.
For your next decisionAdvertising verification, commercial reporting and media planning.
Advertising monitoringKnow what the numbers mean
Measure exposure. Keep the context.
Useful comparisons start with clear definitions. We agree the measurement rules and reporting scope before results are compared.
Brand appearances
Occurrences of the selected brand or product in the monitored content.
How to interpret it
The counting rules define when repeated detections belong to one continuous appearance and how replays or separate placements are treated.
On-screen time
How long a selected brand or product is visible within the agreed content.
How to interpret it
Time is reported using the project's sampling and grouping rules. Treatment of simultaneous logos and overlapping placements is defined in the reporting scope.
Share of visibility
Your measured exposure relative to the brands included in the comparison.
How to interpret it
The denominator matters: the selected brands, sources, time window and measure must match. This is not a claim about every brand or all media.
Placement & occasion
Where and how a brand appears, from signage and apparel to a product in use.
How to interpret it
Agree the placement categories, logo variants and relevant activities. Selected people and spoken mentions can be discussed as part of the project scope.
Brand Appearance Score
A summary measure to help interpret the brand's measured presence.
How to interpret it
When a score is included, its scale, contributing inputs and interpretation need to be explained with the results. Compare scores only when their methodology matches.
Media Value & Ad Value
Media Value captures the broader value of your brand's media presence. Advertising value (Ad Value) is one component of Media Value, calculated from visibility quality and duration.
How we calculate Ad Value
We assess how clearly and prominently the brand appears and how long it remains visible. These measurements, together with the agreed valuation basis, determine the Ad Value contribution to the broader Media Value assessment.
Exposure is not the same as sales or ROI. Visibility is measured within the agreed content. Financial outcomes require separate evidence; media-value estimates are not sales revenue.
Sources, markets & availability
Your markets.
Your content.
A clearly defined scope.
Panaccess can help source the content as well as analyze it. We confirm access, monitoring windows and reporting requirements for each project.
Check coverage for your marketWhat would you like to monitor?
Linear TV
Selected broadcast feeds, with availability confirmed by channel and territory.
Streaming & digital
Agreed platform or digital sources, subject to technical access and permitted use.
Your recordings
Existing footage and archives, subject to agreed file formats and measurement scope.
Regional partner sources
Local content access arranged with partners where the project requires it.
Live, historical and ongoing monitoring depend on source availability. Access to a source does not mean it is included in every monitoring package.
From source to sponsorship intelligence
Collect. Detect. Validate. Understand.
A connected workflow from the agreed media sources to findings your team can review, compare and use.
- 1
Collect
Bring together the agreed TV feeds, streams and supplied footage. Confirm sources, territories, dates and access.
Defined content scope - 2
Detect
Identify selected logos, products and placements. Configure the target brands and variants relevant to the project.
Structured detections - 3
Validate
Review results according to the agreed service level. Enrich placement and context information where included.
Reviewed evidence - 4
Understand
Explore results, compare exposure and share the findings through the agreed dashboards, reports or data delivery.
Decision-ready insights
Consistent rules.
Reviewable results.
Agree the definitions
Clarify counting rules, variants and placement categories before measurement.
Define the review
Confirm how uncertain detections and corrections will be handled.
Compare like with like
Keep sources, periods and methodology consistent across comparisons.
Broadcast expertise behind the analytics
We understand the signal.
And what it can tell you.
Panaccess brings signal acquisition, software development and media analytics together. Discuss the journey from receiving content to delivering evidence with a team that understands both.
- Own German infrastructureVideo processing and storage supported by our own datacenter.
- From content access to analysisBroadcast engineering and analytics expertise in one workflow.
- A direct technical conversationDiscuss sources, processing requirements and reporting with our team.
Storage location, access permissions, retention and data delivery are agreed for the project.
Explore our Datacenter ServiceCommercial support through Rialytiq
Rialytiq is our sales and marketing partner for media analytics, helping brands, agencies and rights holders find the right solution.
Our partnersA project that fits your needs
Start with one event.
Build a consistent view over time.
Discuss the right scope for your question, whether you are reviewing a single campaign or planning a recurring measurement programme.
Event or campaign
Explore a defined event, campaign or content collection with agreed targets and a focused results report.
Useful for an initial review or a clearly bounded measurement project.
Discuss a pilotSeason or ongoing
Discuss recurring measurement across agreed events and sources, with consistent benchmarks and reporting intervals.
Useful for tracking exposure and reviewing changes across a season.
Plan ongoing monitoringCustom data delivery
Discuss tailored reporting, data exports or API handover to support your internal analysis and reporting processes.
Useful when your team needs to work directly with the agreed results.
Discuss data deliveryThese are starting points for a conversation, not fixed packages. Sources, volume, target brands, review effort, delivery timing and pricing are confirmed before work begins.
Take the evidence further
Your results.
Your reporting workflow.
Agree the export format and fields your team needs. Data handover can complement dashboards and reports, with API delivery discussed where appropriate.
Request a sample data structureExample evidence-record structure
- Source
- Channel or supplied recording
- Timestamp
- Location within the content
- Brand & placement
- The agreed target and category
- Visible duration
- Reported under the project rules
- Evidence reference
- Associated source frame or record
- Review status
- Where included in the workflow
Illustrative field structure. Available fields, formats and integration arrangements are confirmed per project.
Before you get started
Your questions,
answered.
Have a specific source, sport or market in mind? Start with a direct conversation.
Contact PanaccessCan you analyze our existing recordings?
Yes, supplied footage can form part of a measurement project. We first confirm the file formats, content access, recording quality, dates and targets to be analyzed.
Can Panaccess source the channels we need?
We can discuss direct signal acquisition and partner-based access. Tell us the channels, platforms, territories and monitoring period so that availability and permitted use can be checked.
Can you measure a new logo, product or competitor?
Share the target brands, logo variants and examples of the content. We will review the detection requirements and agree the supported targets and configuration before measurement begins.
How quickly will results be available?
Turnaround depends on the content volume, source availability, processing and agreed review level. We confirm monitoring frequency, review requirements and delivery dates with you before the project starts.
How do Media Value and Ad Value relate?
Media Value is the broader assessment of your brand's media presence. Ad Value is the advertising component within it, based on visibility quality and duration. This takes into account how clearly and prominently a brand appears and how long it is visible. We agree the data sources and valuation basis for each project.
Where is the data processed and stored?
Panaccess operates its own datacenter in Ismaning, Germany. Storage location, access permissions, retention and any project-specific partner arrangements are confirmed for your service.
Can we begin with one event or a pilot?
Yes. Tell us the question you want to answer, the target brands and the available footage. We can discuss a focused initial scope and the deliverables needed to evaluate the approach. Availability and commercial terms are agreed in advance.
Let's define the right measurement
What would you like
to understand next?
Start with your brand, your content and the decision you need to make.