Sports & sponsorship
Any sport.
Any competition.
Worldwide.
Panaccess can monitor any sports competition worldwide. See where sponsors appear across TV, streaming and digital coverage, how long they are visible and which placements deliver exposure. AI recognition with human review turns matches, races and tournaments into clear evidence for brands, teams and rights holders.
Coverage around the competition
Coverage beyond the live event.
A sponsorship continues beyond the live broadcast. Bring together live coverage, highlights, replays and interviews with relevant online news and social content. Monitor a single event or an entire season across the competitions, channels and markets that matter to your organisation.
TV, streaming services and media libraries sit alongside selected news websites, social channels and hashtags in one reporting view. Agree the sources and monitoring period with our team, then compare exposure consistently across events and seasons.
Detection examples
Different sports. Different placements.
Explore sponsor detections across football, motorcycle racing, motorsport and combat sports. These frames show how logos, brand text and product imagery can appear in different parts of the coverage. Open each image to inspect its complete frame and detection annotations.
24H Nürburgring in focus. Explore whole-car recognition of the Manthey Porsche and Verstappen Racing Mercedes-AMG alongside separate logo and TV-overlay detections for Wempe, Rialytiq and other brands. The examples distinguish a recognised vehicle from an individual sponsor mark.
Sponsorship measurement
Understand where visibility comes from.
Connect each recognised sponsor appearance with its placement and duration. Use a consistent set of measures to understand exposure and support conversations with partners.
Sponsor recognition
Detect sponsor logos, brand text and product imagery on team clothing, vehicles, advertising boards, playing surfaces and interview backdrops.
Screen time & evidence
Review each detection with a source image, start time and duration. See how individual appearances contribute to the sponsor’s total screen time.
Placement context
Separate shirt sponsorship from pitchside boards, trackside advertising and other assets. Understand where a brand appears within the coverage.
Audience contacts
Add audience contacts to place measured visibility in its viewing context, using suitable audience data for the agreed monitoring scope.
Share of Voice
Compare sponsors and competing brands within the same reporting scope, and understand each brand’s share of the measured exposure.
Media Value & Ad Value
Media Value captures the broader value of sponsor exposure. Ad Value is its advertising component, calculated from visibility quality and duration to show how each placement contributes.
Audience and valuation analysis depend on suitable input data and an agreed methodology. Source images and screen times provide the evidence for detected appearances.
Dashboard & partner reporting
Evidence for every partner conversation.
Bring detections and screen times together in one dashboard. Review the original images with their timestamps, export the data for your own analysis and create individual reports for each sponsor. Human quality checks before reporting help turn AI detections into a dependable record of exposure.
- Compare partners with consistent metrics across events and seasons.
- Trace reported appearances back to source images, start times and durations.
- Use reporting and advisory support to guide activations and renewals.
Built around your sponsorship decisions.
Brands & sponsors
Track your brand and all competing brands across the same competitions, channels and reporting periods. Compare visibility and identify the placements that contribute most to exposure.
Teams, clubs & rights holders
Show each partner where and when their brand appeared. Use clear evidence to assess sponsorship assets, plan activations and prepare renewal discussions.
Agencies & marketing teams
Bring event and season reporting into a consistent view. Compare competitions and markets, export findings and build a clear account of sponsor visibility.
AI detection with human review
From sports coverage to a clear report.
Collect
Agree the competitions, markets and reporting period, then bring together the relevant broadcasts, streams, media-library content, online news and social sources.
Detect
Recognise sponsor logos, brand text and product imagery, and record the timing of each appearance.
Validate
Review detections before reporting and add the placement and context needed to explain the results.
Report
Use dashboards, exports and individual sponsor reports to compare exposure, review sponsorship activity and prepare partner discussions.
Which competition should we monitor for you?
Tell us your sports, competitions, sponsors and markets. We will shape worldwide monitoring and reporting around the decisions you need to make.